Wednesday 28 January 2015

The Survival of E-Commerce Setups


E-Commerce by taking advantage from the growing technology has leapt to stand infinite till the earth survives. Newer techniques are facilitating buyers and sellers to get ample scope for selling and buying through the means of internet effectively. The dropping rates of using internet has facilitated people to use and surf internet more than ever.

The decreasing rate of surfing internet on both desktop and mobile interfaces has increased the population of people who access internet these days. It has become one of the key factors of boosting e-commerce these days, further shaping the trend for e-commerce in India.
Customers have more choices than ever due to the connectivity with the information. Ample information is available at their fingertips. The increased use of internet in recent times is influencing the strategies of e-commerce market. Let’s have a look on the development of e-commerce market these days:

Lucrative Deals
If it is buying through the means of internet, users have numerous options available. Price is what that decides whether to buy or not from a particular seller. In India, people are not hesitant enough to change the brand of their products if they don’t find product in their budget. Every e-commerce setup offers lucrative deals to retain the customers. Indian customers would go with the cheap and best and so are the offers available for such kind of buyers.

Logistics
It was a big challenge to deliver the product on the same day or as early as possible for online retailers. For on-time delivery, many have established their own logistics. It helps them deliver products to the customers timely. Even, bus tickets are delivered through the single day deliver-ability facilities.

Traditional Payment Method
It will take time for buyers to rely 100% on online payments. They don’t yet feel comfortable enough to pay online. CoD (cash on delivery) is what that suits Indian customers and they love it. Sometimes, the buyer doesn’t have money in their account; they have cash available.

CoD helps them buy products or services online and pay for it at their doorstep. You can buy anything from bus tickets to movie tickets to home appliances online and pay when you get the delivery.

India is such a big country and e-commerce setups definitely have lucrative possibilities to survive infinitely. Competition is always prevalent in any form of business and big to small fish are here to survive as far as e-commerce is concerned.